_You already know this music. You love it. You just have no idea who made it... or how it gets made.
_One camera. Two chairs. A stark set with a piano, a projector, and the world's most iconic film, TV, and Broadway composers.
_underscored pulls back the curtain on the music that has been the actual soundtrack to your life.
_meet emily bear
Emily is a Grammy + Emmy award-winning composer, pianist, songwriter and singer who knows what it feels like to listen to a film score as a fan and to write one under deadline.
_a growing fanbase
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Over the course of her career she's built a rabid audience who follow her to see what she makes and how she makes it.
_and she's noticed what resonates
_the process is the product
_6.5m views across these 3 videos.
_14x emily's baseline average*
*baseline average calculated from 950k views across her last 6 videos.
_there's a huge opportunity to meet this demand
_why now?
scores drive the conversation
the Wicked cast recording broke streaming records before the film opened. The Severance score has its own Reddit threads. Every time The White Lotus drops, its theme goes viral within 48 hours.
Fans listen and remix
They're making edits, pulling TikTok sounds, singing covers... for music made by people whose names they've never heard. This series gives them the story behind the sound, and a face to put on the craft.
the missing register
What exists today is too dry... academic documentaries, long podcasts, overly produced and polished BTS vignettes from big studio press junkets. Nobody has made it feel as exciting and approachable as an interview with your favorite recording artist.
_run of show
15-20 minute episodes.
Driving question
this is the title and hook of the video.
Guest Introduction
Context on their work and accolades.
Behind the music
demos, evolution of their music, technical explanations by Emily.
Thank you for joining
a closing segment that wraps each episode
_recurring segments
v1: the first version
we hear the original demos of the guest’s most iconic scores
live scoring
The premise is simple: Emily and the guest score something in real time.
PROFESSOR EMILY
As unfamiliar musical topics come up, Emily breaks them down so the audience can keep up.
So that's where it's from??
Emily traces a viral TikTok or Reel sound back to the composer, session, and story that made it.
SOO close... but not quite
Composers play the demos that almost got the job, then compare them to what made the final movie.
RIP: they almost made it
A killed theme, cut song, or replaced cue gets one last listen and the story of why it disappeared.
_potential guests
Sara Bareilles
Lin-Manuel Miranda
Alan Menken
Jon Batiste
David Byrne
Carter Burwell
_moodboard
_distribution
long-form
Full episodes on YouTube and podcast platforms, released bi-weekly.
short-form
episode clips and original short-form content with guests will be distributed across all social channels.
_sponsorship opportunities
integrated brand storytelling
feature your brand in a custom, bespoke recurring segment in the episode
products and equipment
integrate products and equipment into the physical production of the episode for host/talent to use on-camera
media
sponsored segments with host (including voiceover and ad reads), logo lockups, title cards, custom media campaigns, and more.
_the team
ampersand digital
a joint venture between EGOT-winning songwriters/producers Benj Pasek & Justin Paul and Academy Award-winning producer Marc Platt.
